Carlsberg agrees £3.3bn takeover fee of Britvic

08 July, 2024

Danish company Carlsberg has agreed a £3.3bn deal to buy the UK business of Britvic as well as the remaining 40% share in its joint brewing venture with Marston’s.

Britvic produces a range of soft drinks including its namesake mixer and The London Essence Company and a statement from the company revealed plans to rebrand as Carlsberg Britvic in 2025.

The Marston’s buyout values at just over £200m and includes beer brands Pedigree, Hobgoblin and Shipyard.

Carlsberg Group CEO Jacob Aarup-Andersen said: “We are committed to accelerating commercial and supply chain investments in Britvic, and we are confident that Carlsberg Britvic will become the preferred multi- beverage supplier to customers in the UK with a comprehensive portfolio of market-leading brands.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The bar industry community is dead

Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations

Instagram

Facebook