Danish company Carlsberg has agreed a £3.3bn deal to buy the UK business of Britvic as well as the remaining 40% share in its joint brewing venture with Marston’s.

Italian liqueur producer Molinari,  creator of Molinari Extra Sambuca, has agreed a distribution agreement for the Italian market with Britvic Teisseire International.

Britvic believes that consumers choosing ‘healthier living and moderate drinking’ is the reason for the increase in sales for 2016.

Britvic has been awarded 2.5 stars in Business in the Community’s Corporate Responsibility Index. 

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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