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Created at Japan’s Aumont Brewery, overseen by master brewer Tanaka-Toji, Kay Sake has launched in the UK with the aim to offer consumers an alternative to traditional cocktails.
Kay Sake aims to be a “modern alternative to spirits that is lower in alcohol, gluten-free, and free from sulphites and additives”, the brand said.
Kay Sake (15.8% abv) is brewed using local rice and water from the Kaji River, with the bottle design created by Marcel Wanders.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
