Often overshadowed by its more intense cousin, ginger ale is piggy-backing on the rise in popularity of lower-abv serves.

A recent report by Allied Market Research has shown that the global tequila market garnered $12.89 billion in 2021, and is estimated to generate $24.19 billion by 2031.

US popularity and universal appeal have kept the Irish whiskey market buoyant, according to business analyst Datamonitor.