Australian wine producer Penfolds has appointed La Place de Bordeaux as an official distribution partner for its ‘Luxury & Icon’ wines across EMEA, coming into effect in January 2024, following the brand’s 180th anniversary in the new year.

Italian sparkling wine, Ferrari Trento, is auctioning a selection of official signed bottles from the 2023 FIA Formula One World Championship on the F1 Authentics site, with proceeds going to Race Against Dementia.

On 8 September 2022 Elizabeth II, the longest reigning monarch in British history, passed away peacefully at Balmoral Castle in Scotland aged 96.

Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.

Drinks International's Global Bar Edition, which includes the official guide to The World’s 50 Best Bars 2021, has launched in digital form.

Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.

Concha y Toro, the largest wine producer in South America, has announced a deal with the Manchester United for its wine brands to become the official wine of the world famous football club.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.