Partnering with Bar Convent Berlin (BCB), OurWhisky, the non-profit organisation founded by Becky Paskin, will curate the education programme at this year’s Whisk(e)y Embassy.

Bar Les Ambassadeurs at Hôtel de Crillon in Paris will launch a new menu called ‘A Sense of Taste, Summer Harvest’ on 15 July as the third volume of its seasonal menu series.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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