Vermont-based rye whiskey distillery WhistlePig has announced the launch of the six years aged, 100% rye PiggyBack, created by late master distiller Dave Pickerell to showcase rye’s mixability.

Luxury drinks company Moët Hennessy and WhistlePig have launched a full sales and marketing drive in the UK and Europe this month, following the announcement of their partnership last year.

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Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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