Experimental Group is due to open its second Compagnie des Vins Surnaturels wine bar in New York, La Compagnie Flatiron, ten years after the opening of its Soho site. 

Altamura Distilleries has introduced Lorenzo Di Cola, formerly of the Experimental Cocktail Club group, to its team as international head of brand across all key global markets, including Italy, the US, UK and India.

Glenmorangie single malt has opened the Lighthouse, the brand’s first innovation distillery created for experimentation.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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