Pernod Ricard has recorded a 4% sales decline for H1 FY2025 as the premium spirits market continues to show a downward trend globally.

Crossip launches in Malaysia

12 November, 2024

Non-alcoholic drinks brand Crossip has partnered with Tea and Toast Asia and Spirits Syndicate to launch in Malaysia.

Hanna Lee Communications has launched a trade-consumer event called New York Bartender Week which will make its debut on 18-24 November 2024.

Chancellor Kwasi Kwarteng has announced that planned increases in alcohol duty have been ditched in his mini-budget.

For many drinkers outside of its native Brazil, cachaça is a largely mysterious category, perhaps known as the star of a Caipirinha and nothing more. In its homeland, however, cachaça’s popularity borders on religious.

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Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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