The Avalon Group has announced distributor Emporia Brands will roll out its Irish Whiskey brand The Wild Geese to the UK market.

Nemiroff has reported strong growth in 2010. The Ukrainian vodka brand said sales volumes rose to $473.6 million – $56.8 million (13.6%) up on the previous year. The company said the largest growth areas were Ukraine and Poland.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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