Premium vodka brand, Vodka Zelensky, has launched in the UK pledging to donate 100% of profits until 2026 and £5 per bottle to NGOs in Ukraine.

The world’s eyes have bee on Ukraine the past month following the devastating military invasion from Russia. But, while it’s been upsetting to see the horrors of war, it’s also heartwarming to see our industry come together for those in need.

Several high profile bars around the world have launched initiatives to raise funds for the victims in Ukraine following its invasion by Russian troops.

Sweden’s alcohol monopoly, Systembolaget, has removed all Russian-made vodka and other types of Russian alcohol from its shelves with immediate effect, in protest of the country’s invasion of Ukraine.

It is in the lives of normal people that war’s impact is most profound. In Kyiv, under attack by Russia from land and air, the city’s bartenders are a compelling illustration. They are everyday civilians living everyday lives that now look unrecognisable from a week ago. 

Nordic wine and spirits company Anora has decided to suspend all sales to Russia and donate €50,000 to the Ukrainian Red Cross.

The Avalon Group has announced distributor Emporia Brands will roll out its Irish Whiskey brand The Wild Geese to the UK market.

Nemiroff has reported strong growth in 2010. The Ukrainian vodka brand said sales volumes rose to $473.6 million – $56.8 million (13.6%) up on the previous year. The company said the largest growth areas were Ukraine and Poland.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.

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