Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

First Cape Wines has announced it will sponsor the British and Irish Lions rugby tour of Australia in 2013.

Chivas Brothers has launched a private tour and gin-making experience for its Plymouth gin brand.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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