Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

First Cape Wines has announced it will sponsor the British and Irish Lions rugby tour of Australia in 2013.

Chivas Brothers has launched a private tour and gin-making experience for its Plymouth gin brand.

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Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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