World Gin Day is no longer just a consumer-focused activation, but a serious opportunity for brands to grow sales according to a Roku Gin representative.

The UK’s Wine and Spirit Trade Association (WSTA) says it will be celebrating the seventh annual World Gin Day tomorrow by highlighting the success of the UK’s growing gin industry.

Distiller Simon Fairclough has set up the Scottish Gin Club, dedicated to nosing and tasting gins made north of the English-Scottish border.