PROMOTIONAL FEATURE
PROMOTIONAL FEATURE
Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.
Ferrari Trento plans global expansion after Formula One deal
12 March, 2021
Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.
Peroni Libera 0.0% sponsors Aston Martin Cognizant Formula One team
24 February, 2021
The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.
Mumm renews F1 podium partnership
20 June, 2012
Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.