10 December, 2024

From Milan to the world’s most prestigious competitions, Fratelli Branca Distillerie continues to elevate the art of distilling. 

14 November, 2024

In the ever-evolving landscape of premium mixology, one name consistently resonates with bartenders and industry professionals who seek to elevate their cocktail creations: Antica Formula by F.lli Branca Distillerie. 

Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.

Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.

The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.

Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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