Diageo has been named Distiller of the Year 2014 by Whisky Magazine.

Diageo to expand its archive

01 February, 2013

Diageo has announced plans to invest £1.5 million in expanding the its global brand archive.

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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