Trends rely on different groups of people to evolve and gain traction. Angel Brown tracks the movement of cocktail fashion

Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.

Diageo has appointed Ivan Menezes to the newly created role of chief operating officer. Menezes is currently president Diageo North America and chairman of Diageo Asia Pacific and Diageo Latin America & Caribbean.  He will take up the role on March 1, 2012.

Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.

Whisky liqueur brand Drambuie has created a cocktail to celebrate the announcement of Prince William’s engagement to Kate Middleton.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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