Rexam to roll out Teacher’s ready to drink can for India
Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.
New Zealand cocktails go to UK
New Zealand/UK: NZ based ready to serve cocktail company VnC is to launch in the UK. The company has signed a distribution deal with Whyte & Mackay to launch into the UK market.
Diageo launches ready to serve cocktails
Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month. J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.
Comment
Bottled cocktails: The dos and don'ts
Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.
