AB InBev acquires majority stake in BeatBox for $490m
Brewing giant Anheuser-Busch InBev (AB InBev) has announced plans to acquire an 85% stake in ready-to-drink brand BeatBox, for approximately $490m.
Moth expands into the US
UK RTD brand Moth (Mix of Total Happiness) is launching in the US this week.
Slingsby releases new RTD vodka can
Yorkshire, England, spirit brand Slingsby has expanded its ready-to-drink range with a Slingsby Solo vodka, lime & soda can.
Dwayne Johnson announces Teremana Añejo launch
Dwayne ‘The Rock’ Johnson has announced the launch of an añejo expression if his Teremana tequila range.
Rexam to roll out Teacher’s ready to drink can for India
Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.
New Zealand cocktails go to UK
New Zealand/UK: NZ based ready to serve cocktail company VnC is to launch in the UK. The company has signed a distribution deal with Whyte & Mackay to launch into the UK market.
Diageo launches ready to serve cocktails
Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month. J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.
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The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
