Diageo launches ready to serve cocktails

05 July, 2010

Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month.  J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.

According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.

The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also €9.99  (70cl) and 14.9%ABV.

According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and,  more recently, a shift towards at home drinking.





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter