Diageo launches ready to serve cocktails

05 July, 2010

Spain/Portugal/Italy: Diageo has launched two ready to serve cocktails. The J&B Manhattan is to sell for €9.99 (70cl) and will roll out across Spain’s off-trade this month.  J&B blended scotch whisky is mixed with cherry and cranberry flavours as well as citrus and the product has an ABV of 14.9%.

According to Diageo, consumption of alcohol in Spain is shifting from on to off trade and ready to serve cocktails are gaining popularity.

The company has also launched a Pampero Mojito in Italy and Portugal. The dark rum Mojito is also €9.99  (70cl) and 14.9%ABV.

According to Diageo, the past two years have shown an increase in on-trade cocktail consumption and,  more recently, a shift towards at home drinking.





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Tess Posthumus

Talking the challenges of cocktail weeks

Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.

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