India: Diageo launches 21 yo Johnnie Walker

11 November, 2010

Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.

The company said it chose to launch in India “in recognition of Delhi Duty Free’s growing stature as a premium retail destination.”

The whisky is a tribute to Sir Alexander Walker, grandson to founder John Walker and the blend has been sourced from the private ‘reserves’ of the master blender.

Nicholas Goddard Palmer, CEO, Delhi Duty Free said: “Delhi Duty Free is viewed today as a premium retail destination within India catering to a diverse audience, who are well travelled and brand conscious. With an estimated 10 million travellers passing through India’s international airport, Delhi Duty Free offers a comprehensive range of scotch whiskies, besides having a dedicated specialty area for single malts, Uisge Beatha (Water of Life) which is one of a kind in India, where over 80 single malt whiskies’ are available.”

Shivam Misra, Head of Travel Retail, India (Hub), Diageo   said: “Johnnie Walker is an iconic brand in India and enjoys an incredible following.”

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