It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & Sons, which has been produced by Diageo for the 60th anniversary of the Queen ascending the throne.
Brands Report: Scotch Whisky
08 January, 2018
The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith
Diageo unveils a new Johnnie Walker blend
24 August, 2012
Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.
Johnnie Walker and Jenson Button to make whisky
12 April, 2012
Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.
Diageo launches two new Johnnie Walker whiskies
13 March, 2012
Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.
Diageo launches social media campaign
30 September, 2011
Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.
Amsterdam: Johnnie Walker takes over Schiphol airport
10 June, 2011
Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.
Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.
Johnnie Walker tops value list
25 March, 2011
Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.
India: Diageo launches 21 yo Johnnie Walker
11 November, 2010
Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.
Comment
Joe Bates
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Why craft brands are gaining traction
I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.
