It is not every day you get to try a whisky that is going to cost a punter £100,000, plus VAT. Today I got to try the Diamond Jubliee by John Walker & Sons, which has been produced by Diageo for the 60th anniversary of the Queen ascending the throne.
Diageo has recovered the distribution of all its brands in France which are currently distributed by the joint venture Moët Hennessy Diageo France.
Russian police have uncovered a factory producing counterfeit alcohol, including fake Johnnie Walker Black Label and other brands.
Johnnie Walker is giving away 270,000 free drinks in the UK
Blended Scotch brand Johnnie Walker has announced a partnership with UK nightlife discovery app, DUSK, to give away 270,000 Johnnie Walker and lemonades at participating venues across the country.
The Scotch Malt Whisky Society has partnered with memory psychologist Dr Ansgar Endress, chef Bruce Clyne-Watson, and, rollercoaster designer Brendan Walker, to launch a series of festival bottlings paired with nostalgia-inducing memory boxes.
Johnnie Walker releases final Masters series whisky
Johnnie Walker has launched Masters of Flavour, the third and final whisky in the Johnnie Walker Masters series.
Dr Emma Walker will replace the legendary Dr Jim Beveridge as Johnnie Walker master blender at the end of the year.
Prince Charles officially opens Johnnie Walker Princes Street
Prince Charles has officially opened the new Johnnie Walker store and global visitor centre in Edinburgh.
Johnnie Walker launches eight-storey visitor centre in Edinburgh
Diageo has opened its Johnnie Walker visitor centre on Princes Street in the centre of Edinburgh.
Johnnie Walker pledges to plant one million trees in Scotland by 2025
Johnnie Walker has announced a commitment to plant one million trees across Scotland in the next five years.
Brands Report: Scotch Whisky
The previously unassailable Johnnie Walker could be showing signs of weakness, finds Hamish Smith
Diageo unveils a new Johnnie Walker blend
Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.
Johnnie Walker and Jenson Button to make whisky
Diageo is to create a £30,000 whisky inspired by Formula One driver Jenson Button.
Diageo launches two new Johnnie Walker whiskies
Diageo GTME Americas has launched two new products under the Johnnie Walker brand. Johnnie Walker Platinum Label and Johnnie Walker Gold Reserve will launch in the Americas first, followed by a global roll-out in travel retail in the first half of 2012.
New Johnnie Walker whisky to celebrate Queen’s accession
An especially crafted blend of rare malt and grain scotch whiskies, distilled in and maturing since 1952, is being bottled today to celebrate the Queen’s accession to the British throne 60 ago today.
Peroni to gain from craft's rise, says brand director
The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.
Diageo launches social media campaign
Diageo, through its Johnnie Walker brand, has launched a social media project to get communities involved in either technology, arts or business projects.
Diageo to pay $16m in "illicit payments" case
US: The Securities and Exchange Commission (SEC) has found Diageo to have made “hundreds of illicit payments” to foreign government officials in India, Thailand and South Korea.
Amsterdam: Johnnie Walker takes over Schiphol airport
Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.
Diageo Global Travel and Middle East (GTME), is claiming the launch of Johnnie Walker Double Black as a travel retail exclusive a year ago, is a “game changer”.
Johnnie Walker tops value list
Diageo’s Johnnie Walker is the number one spirits brand by value according to Impact Databank’s Top 100 Premium Spirits list.
India: Diageo launches 21 yo Johnnie Walker
Diageo has launched a new expression of its Johnnie Walker scotch whisky in Delhi duty free. Johnnie Walker XR 21 year old is now available in T3, Indira Gandhi International Airport.
Bacardi elects new board members
Bacardi has announced two new board directors, Francisco V Carrera-Justiz and Theodore C Walker, who were elected at the company’s AGM in Hamilton, Bermuda.
Diageo appoints new Johnnie Walker boss
Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.