desperados virgin 0.0%

Desperados Virgin 0.0% enters global markets

11 January, 2021

Heineken has launched Desperados Virgin 0.0% globally in line with the growing alcohol-free beer sector around the world.

Following the successful launch of Desperados Virgin 0.0% in France last year, the beer will now roll out globally starting with the Netherlands and Poland in January, followed by Belgium in February and other markets throughout 2021.

Diederik Vos, Desperados brand director, said: “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey.

“With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperados into the low and no-alcohol drinks category to deliver a refreshing, new taste experience.”





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook