coronavirus corona beer sales

Corona sales benefit from COVID-19 pandemic

01 April, 2020

Corona beer has seen a “spike” in sales due to the outbreak of global pandemic COVID-19 over the past month according to a report by IWSR.

The report also says that US off trade sales witnessed a surge of 55% at the end of March as consumers continued to stockpile ahead of a nationwide lockdown from the virus.

The reported stated: “Corona brands have seen a spike with sales volumes up 28.8%. Across social media, consumers highlight Corona brand purchases as a tongue-in-cheek response to the term ‘coronavirus’.”

The AB Inbev brand was originally reported in early march to have suffered damages when a poll was released by 5W Public Relations stating that 38% of beer-drinking Americans would no longer by Corona due to fears of contracting the virus.

Maggie Bowman, senior director of communications at Constellation Brands, the beer’s US exporter, said: “Despite the misinformation circulating, consumer sentiment and sales remain strong. Consumers understand there’s no linkage between the virus and our business.”





Comment

Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

Events

Facebook

Twitter