Mangrove launches Jamaican rum JAH45

31 May, 2018

Mangrove Global has launched JAH45, a new rum brand it claims will “disrupt” the rum category. 

JAH45 is a range of Jamaican rums inspired by the country's music scene – specifically the sound system era of the 1950s and 1960s. Mangrove explains that JAH is slang for Jamaica and the 45 references the 45RPM record speed. 

The brand will initially launch with five variants in the UK before rolling out to selected global markets.

The rums are blends of aged pot and column still rum from "famous Jamaican distilleries".  JAH45 Dark and JAH45 18ct Gold (RRSP: £19.99, 70cl) are a blend of 3yo pot still rum with unaged column still rums.

JAH45 Spiced (RRSP £21.99, 70cl) is an aged 3yo rum that has been macerated for 48 hours with vanilla, cinnamon, citrus and a dash of pimento.

JAH45 Silver (RRSP: £19.99, 70cl) is an unaged pot and column still medium bodied white rum, while JAH45 White Overproof (RRSP: £26.99) is a blend of unaged pot and column still medium bodied white rum, cut at 63% bottling strength.

The rums will be available to UK bar and restaurant groups, specialist independent drink stores, and multiple retailers. 

Carl Stephenson, CEO of Hellshire Club, a newly formed brand creation company and instigator of the JAH45 brand, said: “JAH45 is a really exciting pure Jamaican rum brand, which reflects the spirit of sound system Jamaica in the fifties.  Music brought the vibes, rum brought the soul!”

Nick Gillett, managing director of Mangrove Global added: “I am delighted to welcome the JAH45 range into the Mangrove portfolio. With the unique ‘funk’ flavour, JAH45 are rums that go back to their Jamaican roots and offer an exciting addition to standard rum selections. With the global distribution rights, we look forward to working with JAH45 to launch and continue to grow into the UK and other markets.”

Keywords: mangrove, JAH45

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