Mangrove launches Jamaican rum JAH45
31 May, 2018
Mangrove Global has launched JAH45, a new rum brand it claims will “disrupt” the rum category.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
