empirical mangrove

Empirical founders Lars Williams and Mark Emil Hermansen

Empirical lands Mangrove UK distribution deal

18 January, 2021

Copenhagen-based flavour company Empirical has appointed Mangrove as its new distributor to grow the sales of its spirits and RTDs portfolio in the UK.

The Empirical brands are already available in some of London’s top bars and restaurants but the new partnership with will expand its reach beyond the capital.

James Goggin, head of sales at Empirical said: “Time and time again the Mangrove team have shown that they are strong brand builders who value education, quality and flavour. This perfectly aligns with Empirical's values and was a defining factor on our decision to partner with them.

“London has become a home for us at Empirical and with Mangrove by our side in 2021 we are focusing on growing our reach across the entire UK.”

Nick Gillett MD at Mangrove UK added: “2021 will see the return of the hospitality industry in the UK. We believe that a bold and forward-thinking approach to the future, working with brand partners who embody the finest spirits flavours that industry has to offer, will enable us to emerge from this pandemic ready to offer consumers the best brands.

Empirical is a perfect fit for Mangrove – they are innovative and interesting; they champion local flavours with a global mind set. To me, they are flavour magicians who challenge the status quo and make our industry take notice with extreme flavour profiles that stage an assault on our senses. Already loved by chefs and more creative bar tenders, we’re looking forward to bringing their portfolio to a wider audience.”

Keywords: mangrove, empirical




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