Diageo opens virtual doors to Google

28 January, 2015

Diageo is to partner with Google’s Business View to offer free 360˚ virtual tours of its facilities. 

The parternship will allow people to see inside the walls of Diageo's Guinness Storehouse and four single malt scotch whisky distilleries: Cardhu, the Singleton of Glen Ord, Talisker and Lagavulin.

Venky Balakrishnan, global vice president, Digital Innovation for Diageo, said: “People travel from all over the world to the Guiness Storehousein Dublin and to our distilleries in Scotland to learn about the heritage and provenance of their favourite brands.

“Google Business View brings the immersive experience of visiting these famous landmarks to people regardless of where they are in the world. Seeing and feeling the incredible history, craft and quality first-hand will bring them closer to the brands they love. This is a great example of how we are using cutting-edge technology to pay tribute to centuries old traditions.”





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