Rhum Clément Jonone VSOP rolls out

05 December, 2013

Rhum Clément's Jonone VSOP edition will roll out to the UK and Japan in Q1 of 2014, following it’s launch in France, Italy and Israel duty free.

The 125th anniversary bottle - which was designed by the US-born, Dominican Republic-descended street artist Jonone (John Andrew Perello) - is priced at €40, or equivalent, and is limited to 30,000 globally.

Matthieu de Lassus, export director of Rhum Clément, told Drinks International that the Clément Foundation supports Caribbean cultural arts and heritage and that the bottle communicates the Martinique rum brand’s values of tradition and modernity.

Rhum Clément produces around 100,000 9-litre cases and is distributed in 60 countries worldwide. Its top market is France. 





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Nick Strangeway

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