The exclusive travel retail range will be launched at TFWA World Exhibition in October and comprises five single malts scotches from the Islay distillery, four of which are age-statement free.
The range conists of Bruichladdich The Organic Scottish Barley, Bruichladdich Bere Barley 2006, Bruichladdich Black Art, Port Charlotte PC11 and Octomore 6.2.
Rémy Cointreau acquired Bruichladdich in September 2012 and has spent the last year working with the distillery management team to prepare for this autumn’s launches in travel retail, what it describes as a “uniquely fickle market”.
Bruichladdich The Organic Scottish Barley (50% abv, 1ltr), is described as the “backbone of the range” and is an unpeated malt, organic Islay malt.
Bruichladdich Bere Barley 2006 (50% abv, 70cl) is a limited edition unpeated single malt. It is the first time the distillery can boast a malt made from 100% Islay barley.
Bruichladdich Black Art (49.2% abv, 70cl), is described as a “cult cask, secret creation which will be on very limited release”.
Port Charlotte PC11 (59.5% abv, 70cl), is a limited edition of heavily peated single malt Scotch whisky.
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Organic Scottish Barley |
The heavily peated Octomore 6.2 (58.2%, abv 70cl) is matured in cognac casks and has “marine notes of honey and lemon”.
Jim McEwan, master distiller of Bruichladdich said: “Our aim at Bruichladdich is to create single malt whiskies of exceptional quality and outstanding flavour which will be savoured and enjoyed purely on their own merits, unconstrained by age statements which promise much and guarantee little.
“We believe that terroir matters more than anything. Indeed that is our credo and our guiding principle. Our whisky is the product of the land in which the barley is grown, the local water, the sharp sea air and the slow unhurried distillation and ageing process in our warehouses on the banks of Loch Indall.”
Matthew Hodges, marketing and business development director of Rémy Cointreau GTR, said: “Malt whisky, of which Islay malts are a key element, is the fastest growing market segment at around +10% annual growth according to IWSR. It is a dynamic market for brands and for connoisseurs and collectors who are presented with a fine selection of aged and blended malts each with its own characteristics.
“We are also positioning Bruichladdich to appeal to the gift-buyer looking for something out of the ordinary and to the adventurous consumer looking for a more contemporary approach to malt whisky. We are thrilled with the outcome so far and we look forward to an extraordinary future for Bruichladdich in global travel retail.”
