Prowine China to be "leading wine fair"

16 November, 2012

Messe Düsseldorf Group, organiser of Prowein, has struck a deal with China International Exhibitions to create Prowine China – a show hoped to become the “leading wine fair in China”.

The German wine trade show will take over the Wine & Spirits hall at FHC China from November 13-15 2013, offering Chinese visitors the chance to meet domestic and international wine producers.

The collaboration builds on the Prowine Tasting Zone at this year's FHC China.

Werner Reinhard, deputy managing director of Messe Düsseldorf and chairman of Messe Düsseldorf Shanghai, said: “The Chinese consumer market is based on domestic production but is increasingly opening up to the variety of international wines. Retailers in China need an event to help them serve this parallel demand – and Prowine China does just this.”

Brendan Jennings, general Manager, China International Exhibitions, an Allworld Exhibitions member, said: “This cooperation with Messe Düsseldorf is a significant milestone in the development of the wine market and wine marketing in China.

“By combining with FHC, China’s most important and longest running business event for the global food and hospitality sector in Shanghai, we can offer the international wine industry an immediate guaranteed platform.

“The wine industry, both international producers and Chinese buyers have long been confused by the many small scale wine events taking place in cities throughout China. With ProWine China we have the world’s strongest brand combined with FHC, bringing together the widest range of wine producers from more countries than has ever been witnessed before in China and therewith creating an exhibition that is of a scale large enough to draw wine buyers from all over the country and right across all of Asia.”

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