Johnnie Walker Blue rolls out Casks Edition

18 July, 2012

Diageo is rolling out the travel retail launch of Johnnie Walker Blue Label - The Casks Edition.

The whisky first launched in May and it is now set to roll out in Hong Kong, New Zealand, US, Panama, Dominican Republic, Guatemala, Nicaragua and Colombia.

The whisky is bottled at 55.8%abv and Johnnie Walker master blender Jim Beveridge said: “Only one in ten thousand of our casks have sufficient character for Johnnie Walker Blue Label and in creating this special edition we really wanted to showcase the incredible flavours that come from the casks themselves. The flavours drawn from these carefully selected casks have intensified to produce a robust and powerfully flavoured blended scotch whisky that has rich woody notes, deep smoke, traces of spice, and a long, lingering oak finish.”

The whisky is said to be produced in limited quantities and blended in small batches. The RRP is US$300 for 1 litre.

Travel retail channels where the product has already launched include Paris, Amsterdam, Brussels, Korea, Japan, China, Taiwan, Thailand, Singapore and Australia and Dubai.

Keywords: johnnie walker




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Nick Strangeway

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