Asahi to buy Flavoured Beverages Group

19 August, 2011

Asahi Group has reached an agreement to acquire Australsian-based drinks operator, Flavoured Beverages Group.

Outgoing owners, the private equity firms Pacific Equity Partners and Unitas, achieved a purchase price of NZ$1.5b (JPY 97.6b / £760m) for the group, which trades under the name Independent Liquor Group (ILG).

ILG is a member-owned wholesaler that services hotels, bottle shops, licensed clubs, bars and restaurants.

According to the deal, the purchase price will be subject to price adjustments, based on the level of 'working capital', 'cash on hand' and 'interest-bearing debt' at the time of completion.

In a statement Asahi said: “Through the acquisition of Flavoured Beverages, Asahi will gain a strong position in the alcoholic beverage markets in New Zealand and Australia.

“By promoting collaboration with existing beverage business groups in the region, Asahi aims to enhance its overall corporate value in Oceania.”

Asahi described Flavoured Beverages as having a “strong market position” in New Zealand, where it is ranked first in volume terms, and in Australia where it is the third largest player.





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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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