Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

Asahi aims to raise up to $1.5 billion in a share offering to repay loans taken out to buy Carlton & United Breweries from AB InBev.

The price of Japanese beer is set to rise due to the increase in the costs of natural resources and labor expense.

Asahi UK will see a new managing director take the helm from January 2018 as current MD, Gary Haigh retires at the end of this year.

Next up in the Brands Report is beer. 

Asahi Group has reached an agreement to acquire Australsian-based drinks operator, Flavoured Beverages Group.

Carlton & United Breweries and Asahi Breweries have extended a long-term exclusive licence for Carlton to sell and market Asahi Super Dry in Australia.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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