Campari revamps Cinzano

31 March, 2010

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.

The labels have been designed to be clean and fresh, while clearly communicating each of the three variants of Cinzano Bianco, Cinzano Extra Dry, and Cinzano Rosso.

The new packaging will arrive in UK stores from mid April to June.

Tina Martin, marketing manager for Cinzano, said: “The trend to classic cocktails, in which vermouth is a key ingredient, has revived the fortunes of the vermouth sector recently and the new designs will enhance Cinzano’s shelf appeal and value perception.”





Comment

Nick Strangeway

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Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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