Malibu launches snow globe bottle in UK

06 October, 2011

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

The bottle has a window where you can see the flakes floating in the clear rum.

It is already available in Selfridges and is being rolled out across the off-trade, RRP £15.

Brand owner Pernod Ricard is also developing a range of seasonal recipes for the limited edition, which will be printed in a neck collar.

Head of marketing Patrick Venning said: “This new Malibu Winter limited edition is striking on-shelf and brings the coconut flavour to life in an exciting new way. The on-pack recipe communication also helps demonstrate Malibu’s versatility through a selection of easy-to-make cocktails for consumers to create at home with friends.”





Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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