Malibu connects to smartphones

13 September, 2016

Malibu, coconut-flavoured rum brand, is claiming a world first by launching bottles that are connected to deliver content directly to a smartphone.

While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

Duffy new Absolut boss

10 October, 2012

Pernod Ricard has announced that Paul Duffy has been appointed chairman & CEO of Absolut.

Pernod Ricard USA will replace its pre-mixed cocktail Malibu Caribbean Cosmo with a lower calorie version.

Pernod Ricard USA will launch Malibu Melon Margarita in May, an addition to its off-trade-focused Malibu Cocktails pre-mixed range.

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.

Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.

Europe: Pernod Ricard has resumed the supply of Malibu after stopping it due to a ‘fluctuation in the coconut flavour’.

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