US: Pernod to release Malibu Caribbean Cosmo Light

30 May, 2012

Pernod Ricard USA will replace its pre-mixed cocktail Malibu Caribbean Cosmo with a lower calorie version.

Malibu Caribbean Cosmo Light, which has an abv of 12.5%, is a blend of Malibu Coconut, lime, orange and cranberry.

The 1.75 litre pouch launches to the US market in July and is priced at $19.99.

McCann, brand director of Malibu at Pernod Ricard USA, said: “With consumers continuing to demand low-calorie prepared drinks, we wanted to make sure that we created a light product that tastes just as great as the rest of our flavourful line of Malibu Cocktails.”

Malibu Caribbean Cosmo Light will join the existing pre-mixed range, which comprises Tropical Sea Breeze, Tropical Mojito, Rum Punch and Melon Margarita. 





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