US: Pernod to release Malibu Caribbean Cosmo Light

30 May, 2012

Pernod Ricard USA will replace its pre-mixed cocktail Malibu Caribbean Cosmo with a lower calorie version.

Malibu Caribbean Cosmo Light, which has an abv of 12.5%, is a blend of Malibu Coconut, lime, orange and cranberry.

The 1.75 litre pouch launches to the US market in July and is priced at $19.99.

McCann, brand director of Malibu at Pernod Ricard USA, said: “With consumers continuing to demand low-calorie prepared drinks, we wanted to make sure that we created a light product that tastes just as great as the rest of our flavourful line of Malibu Cocktails.”

Malibu Caribbean Cosmo Light will join the existing pre-mixed range, which comprises Tropical Sea Breeze, Tropical Mojito, Rum Punch and Melon Margarita. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

Instagram

Facebook