Martell struggles lead to -4% sales drop for Pernod Ricard
Pernod Ricard has recorded a 4% sales decline for H1 FY2025 as the premium spirits market continues to show a downward trend globally.
Diageo reveals top three cocktail trends
Digital platforms that can predict your favourite cocktail, sustainable socialising and the rise of at-home mixologists will reshape the drinks industry, according to Diageo.
Cocktail trends: Moving with the times
Trends rely on different groups of people to evolve and gain traction. Angel Brown tracks the movement of cocktail fashion
Campari revamps Cinzano
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.
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The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
