A vermouth lover aims to bring finesse and balance to the category with the launch of his small-batch Agora Vermouth.

In 2018 approximately 259m litres of vermouth were exported worldwide showing a decrease of -4.1% against the previous year, according research conducted by IndexBox estimates.

Manhattan, Martini, Martinez... the list of reasons to reach into the fridge for vermouth are many, and never has the bartender had such a choice.

Noilly Prat is enjoying growth for the first time in around seven years because of growing demand for vermouth from bartenders, according to brand owner Bacardi. 

Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.

Vermouth is an aromatised, fortified wine and some would claim it was the ‘first wine’. Yet to many, especially consumers, it is an unknown quantity. Christian Davis investigates

Bacardi Martini has announced the re-launching of its Martini Bitter which it says is the original bitter aperitif.

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.