Vermouth Day launched to champion the category
Renowned bartender and vermouth producer Giancarlo Mancino has created the world’s first Vermouth Day to celebrate the fortified wine.
Agora aims to reignite a passion for vermouth
A vermouth lover aims to bring finesse and balance to the category with the launch of his small-batch Agora Vermouth.
Vermouth exports down nearly 5% worldwide
In 2018 approximately 259m litres of vermouth were exported worldwide showing a decrease of -4.1% against the previous year, according research conducted by IndexBox estimates.
Brands Report 2020: Vermouth
Manhattan, Martini, Martinez... the list of reasons to reach into the fridge for vermouth are many, and never has the bartender had such a choice.
Bartender-demand arrests Noilly Prat decline
Noilly Prat is enjoying growth for the first time in around seven years because of growing demand for vermouth from bartenders, according to brand owner Bacardi.
Martini returns to offshore powerboat racing
Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.
Vermouth: Behind the Enigma
Vermouth is an aromatised, fortified wine and some would claim it was the ‘first wine’. Yet to many, especially consumers, it is an unknown quantity. Christian Davis investigates
Martini relaunches Martini Bitter
Bacardi Martini has announced the re-launching of its Martini Bitter which it says is the original bitter aperitif.
Martini targets next generation
Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.
Campari revamps Cinzano
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.