A vermouth lover aims to bring finesse and balance to the category with the launch of his small-batch Agora Vermouth.

In 2018 approximately 259m litres of vermouth were exported worldwide showing a decrease of -4.1% against the previous year, according research conducted by IndexBox estimates.

Brands Report 2020: Vermouth

28 January, 2020

Manhattan, Martini, Martinez... the list of reasons to reach into the fridge for vermouth are many, and never has the bartender had such a choice.

Noilly Prat is enjoying growth for the first time in around seven years because of growing demand for vermouth from bartenders, according to brand owner Bacardi. 

Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.

Vermouth is an aromatised, fortified wine and some would claim it was the ‘first wine’. Yet to many, especially consumers, it is an unknown quantity. Christian Davis investigates

Bacardi Martini has announced the re-launching of its Martini Bitter which it says is the original bitter aperitif.

Martini targets next generation

28 September, 2011

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

Campari revamps Cinzano

31 March, 2010

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.

Comment

Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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