This sector is dominated by three brands, with the main selection overall coming from Italy and France.

The Negroni Sbagliato has become the darling of millennials thanks to a TikTok clip. Shay Waterworth says it’s opening new doors for vermouth producers.

Parisian bar Little Red Door has announced a takeover at London’s Eve Bar, situated underneath Adam Handling’s Michelin-starred Frog on Thursday 7 July.

Mancino Vermouth has been acquired by The Lucano Group for an undisclosed fee and joins a wide portfolio of premium spirits brands.

Villa Massa has launched Vermouth Giardino, a pair of super-premium vermouth designed with the professional bartending community in mind.

Australian vermouth Regal Rogue is celebrating its 10th anniversary with the launch of four new signature serves alongside a charity initiative.

Renowned bartender and vermouth producer Giancarlo Mancino has created the world’s first Vermouth Day to celebrate the fortified wine.

A vermouth lover aims to bring finesse and balance to the category with the launch of his small-batch Agora Vermouth.

In 2018 approximately 259m litres of vermouth were exported worldwide showing a decrease of -4.1% against the previous year, according research conducted by IndexBox estimates.

Manhattan, Martini, Martinez... the list of reasons to reach into the fridge for vermouth are many, and never has the bartender had such a choice.

Noilly Prat is enjoying growth for the first time in around seven years because of growing demand for vermouth from bartenders, according to brand owner Bacardi. 

Martini has announced that the brand is to sponsor Vector, the British powerboat racing team and global manufacturer of high performance powerboats and performance yachts.

Vermouth is an aromatised, fortified wine and some would claim it was the ‘first wine’. Yet to many, especially consumers, it is an unknown quantity. Christian Davis investigates

Bacardi Martini has announced the re-launching of its Martini Bitter which it says is the original bitter aperitif.

Martini has set its sights on recruiting a younger generation of consumers with a new global campaign entitled Luck Is An Attitude.

Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.