This new alliance aims to expand the reach of Los Danzantes' brands and reinforce the company's social and sustainable commitments.
César Sánchez, CEO of González Byass, said: "In the world of mezcal, Los Danzantes is synonymous with excellence, craftsmanship, and Mexican artistry. Mezcal is one of the fastest-growing categories in the spirits industry and incorporating it into the González Byass portfolio presents a unique opportunity to complement our iconic wines and spirits."
Gustavo Muñoz, founder and CEO of Los Danzantes, added: "This alliance with Casa Pedro Domecq honours our history and vision, strengthening our sustainable practices in agave cultivation, particularly in conserving wild species. Our mission remains unchanged: to create a mezcal that makes Mexico proud and celebrates its cultural richness."
