Is it possible that consumers are looking to express their individuality through the medium of drink? Or is the desire for non-conformity, or ‘inconsistency’, born out of endless marketing messages about providence and craftsmanship?......
Funkin decides on Fusion range
10 December, 2010
UK-based mixer brand Funkin has announced the launch of a new range of purées called Funkin Fusion.
Comment
Nick Strangeway
Bottled cocktails: The dos and don'ts
Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.
