Diageo unveils Pan African Guinness campaign
28 August, 2014
Diageo has unveiled a new Pan African campaign, #madeofblack, via a five hour take over on MTV Base.
Guinness to sponsor the Grand National
04 April, 2014
Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.
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Dominic Roskrow
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It’s ‘up periscope’ for Irish distilleries
I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.
