Independent cognac house Hine has appointed SipWell to drive its travel retail presence across the UK, US and Asia.

We might as well call the brandy category the cognac category. 

A Cognac brand rarely comes to market, so the news that Hine is under the hammer has had commentators chattering over potential suitors. Hamish Smith looks at the possible runners and riders.

A bottle of Hine Grande Champagne Cognac from 1952, to commemorate the accession to the throne of Queen Elizabeth II, is among several lots of Cognac to feature in auctioneers Bonhams’ sale on February 14 in London.

Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.

Hine Vintage Cognacs has developed a new “high-end” VSOP which will be exclusive to travel retail. The new cognac will be revealed at TFWA Cannes from October 18 -22.

France: Hine is to roll our its new Antique XO Premier Cru cognac to markets around the world.