Schweppes has announced the launch of its European-wide brand ambassador programme.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Diageo has announced the launch of Catalyst, a stand-alone group that will focus exclusively on what it describes as high potential brands.

Bill Samuels Jr is to step down as president of Maker’s Mark bourbon.

Alcohol awareness charity the Drinkaware Trust has issued a response to the Eurobarometer survey on alcohol.

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La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

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