Industry names to lead Schweppes brand ambassador programme
08 February, 2024
Schweppes has announced the launch of its European-wide brand ambassador programme.
Beam announces management changes
24 October, 2011
Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.
Diageo’s catalyst for change
15 September, 2011
Diageo has announced the launch of Catalyst, a stand-alone group that will focus exclusively on what it describes as high potential brands.
Maker's Mark president to retire
13 January, 2011
Bill Samuels Jr is to step down as president of Maker’s Mark bourbon.
Drinkaware: UK binge drinking no surprise
22 April, 2010
Alcohol awareness charity the Drinkaware Trust has issued a response to the Eurobarometer survey on alcohol.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
