on 21 June, 2012

Saw Snow Patrol last night at the Bushmills distillery on the far north coast of Northern Ireland. There was a delightfully intimate atmosphere in the 'Cooperage' (no coopers present thankfully) with plenty of loyal fans mouthing the lyrics as the band went thru its paces.

Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.

Carlos Santana has become joint owner of Casa Noble tequila in Mexico.

UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.

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Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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