Global Premium Brands has crowned the winner of its Gin Mare Mediterranean Inspirations 2012 cocktail competition, following the global final in Ibiza yesterday (September 3).

Cachaça

24 February, 2012

Brazil’s national spirit is confined mostly to its own country’s shores. But Hamish Smith unearths a number of factors that look about to change all that

Eleven new masters of wine

06 September, 2011

The Institute of Masters of Wine has announced 11 new masters of wine.

Stella Artois’ seven-month quest to find its “draught master” has begun with the launch of the Quality Draught Masters Programme.

The gang rehabilitation programme, created by Venezuelan rum brand Santa Teresa, is being rolled out to the most dangerous districts of Caracas.

Brand marketer, The Paddington Corporation, has announced a joint venture with 3 Amigos Tequila to market its range globally.

The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Comment

Dominic Roskrow

It’s ‘up periscope’ for Irish distilleries

I know how wierd this might seem but I often think that the opening of a new distillery is like the launch of a new submarine. It is unveiled in all its pristine glory in a blaze of publicity and fanfare.

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