Label 5 plans 'Glocal' marketing campaigns
20 March, 2024
Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
Jinro launches series of UK activations
03 July, 2023
Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
