The Art of Shaking (TAOS), the independent global platform created by Luca Missaglia and Simone Caporale, is launching its second season this July. 

The Art of Shaking founders, Simone Caporale and Luca Missaglia, will host the first TAOS Day in Sicily, Italy on October 24.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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