Licorería Limantour co-founder Benjamin Padrón has announced his departure from the Mexico City-based bar and its associated venues.

Jameson has announced that professional Irish golfer, Shane Lowry, is to be the new brand ambassador, as they come together for a three-year global partnership.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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