The continued rise of RTDs
23 September, 2021
The RTD category proved remarkably resilient when the Covid-19 pandemic brought the global drinks industry to its knees last year. It was already on a tear, and its growth simply accelerated after strict lockdown measures forced billions of people to stay at home.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
