Ferrari Trento has announced that Cyril Brun has joined the Italian sparkling wine brand located in Trentino, Italy, as cellar master.

Italian sparkling wine, Ferrari Trento, is auctioning a selection of official signed bottles from the 2023 FIA Formula One World Championship on the F1 Authentics site, with proceeds going to Race Against Dementia.

Ferrari Trento, the Italian sparkling wine brand, has had a successful year in the world of fine wine, motorsport and wine tourism. 

Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.

Drinks International caught up with Ferrari Trento chief executive Matteo Lunelli to learn more about the brand’s new Formula One sponsorship deal.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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